03.02
In this assertion personality and the age of style, business enterprise simultaneously beat the signal of “personality, vogue” to attract a consumer, part but become production management to more and more turn with quality.While hoping two pairs of”exactly the same” shoes to shake head on the market, consumer’s many shoe Qis probably not is don’t realize a problem.However, only open up Xi path, find out to break is an easy affair again.
Is numerous medium small scaled shoe Qi business enterprise existence the status make people worried.Have no real strenght to contend with front-line brand, and then can not jilt to open very other 23 line brandses of real strenghts.At thus of clip to sew in, set up own brand image and extend popularity to seem the target of the shoe Qis.Many business enterprises pass on each channel to throw in an advertisement and invite a famous singer movie star generation speech, hold methods like various game,etc to attain oneself brand the purpose of the publicity.The Jin river’s mode that stepped to set “star+ generation speech” from Anne after, “star+ advertisement” became the shoe Qis a topic within competition.Various shoe Qis start vying with each other in spending an effort on the advertisement.
The popularity of brand went up, the cost of the shoes also followed up, original innovate in the technique, on the product development strength shortage of in small scaled shoe Qi, seem to be more in this aspect have no dint.But result be, compare with the same kind product to can not find advantage, the production sells to turn with quality day by day.Lack a brand personality, mean in the competition to lack active power, finally difficult escape an eliminating of market.Closing down of many medium small scaled shoe Qises are flexible examples.
The shoe Qi investment does an article in publicizeeing brand, this is originally not scandalous.However, make people helpless BE, the product and quality turns of the situation descend, pure of brand publicity not ability from total up, or say from farsighted top change what.The consumer discovers while purchasing that when shape and internalities that the shoes of different brand wear on the feet, is no matter shoes all didn’t have much big difference with other shoes the brand became the code of real meaning, a name is just.
The confidence of some shoe Qis to brand content appeared deviation, the simplicity thought that the brand is just a thing that the concept turns.The advertisement publicizees up, but don’t combine the product that can make the consumer remember to combine favor oneself, the value of the brand can not be also promoted.In fact, the brand is a concept that the breadth is suffused with, it in addition to including popularity, the value main factor with outside etc.You will also never forget the The Barricade Transformers nike shoes wholesale which the heel has the words Emergency Response framing 911 of the universality, good reputation degree, also include the function, and quality.for example, the mbt m walk Women’s I96166 Wedge Pump. Made with calfskin and a leather sole with leather lining..It’s quite often the fact that shoe makers like Sheepskin boot will introduce the model one year and discontinue it just six months later.etc. of brand inside main factor.Only taking the development of the function, and quality…etc. inside main factor of brand as foundation, outside popularity and good reputation degree can get better promote.The group of heroes chases deer nowadays of in environment in the market, many Qis that win small scaled shoe want a development, promote brand value, have to look for brand oneself and the difference of the others, walk the roads sons that the brand difference turns.
The Converse vulcanized shoe are among nations already negative great reputation, but local the vulcanized shoe brand is still placed in the blind area of firm heap of low level on the market, the high level vulcanized shoe market is more cold ascend add cold side door.The treasure reaches the Jin river whom the shoe industry ties a heap in the athletics brand to tee off “do not walk the signal of athletics route”, the sword goes wide Feng, concentrates on creating “the Converse in China” and produces vulcanized shoe.”The treasure reaches is at and the Bo Er run a race especially, behind only have my a person, even if fall behind a lot, I will be the second in the whole world.This is our difference turn a development strategy.”
Is alternative, the brand fixed position of personality let the treasure reach to look for with young one agreeing with of clan point.Successfully select “Jin river ten greatly and most have to grow up recreational brand of sex sport”, ten greatest”Chinese brands all ten greatly new Rui stores”s and China to be subjected to an university student to like brand most “, the treasure reaches of the brand difference turned route to obtain an initial achievement.In addition to looking for difference to turn in positioning brand, create a craft in the product, also look for difference to turn in the inside qualities like function,etc.While turning a competition with quality and playing more more strong situation, the treasure reaches to try successful experience of water worth win small scaled shoe Qis thinking with draw lessons from.
