Facebook Marketing & Advertising Interview Part 1
I was really excited to get a chance to speak to facebook and adwords consultant Brian Carter about some of his recent work with facebook training. I've been following his blog posts for some time, and have chatted with him informally prior to, but I wanted to get to ask him some certain questions about Facebook advertising, considering that he's been performing a lot of training and speaking on that topic lately. Here's the transcript of our chat interview:
Richard Drew: Hey Brian thanks for performing this interview! You've been doing a lot of Facebook advertising lately but you haven't always carried out that- how did you come to focus on this?
Brian: Thanks for asking me. Yes, I began with Seo in 1999 and AdWords in 2005 – I became recognized as an google adwords consultant so considerably that Google really suggests my name when you kind in adwords consultant- and I got into Twitter and blogging a lot a lot more in 2008, then got dragged into Facebook in 2010 by a client. I didn't want to do it and didn't believe there would be any ROI. I'm happy to say I was wrong about that- we've observed a quantity of companies make profits from Facebook marketing, if they do it the appropriate way. And so now I'm a Facebook expert, too. Maybe you can tell I really like learning.
Richard Drew: It's clear. You said doing Facebook the appropriate way? What are the correct ways that lead to profits?
Brian: Properly, sadly a lot of folks don't strategy ahead- so they might begin with the wrong page name and discover out that's the headline of their ad when they go to advertise for fans. Or they try to get fans for no cost and get a large number of unqualified fans who will in no way buy from them. So you have to feel ahead about issues like that, and budget some money for ads, and either use a Facebook ad consultant that can get you inexpensive targeted fans or discover how to get more facebook fans your self.
Richard Drew: Do you have to advertise?
Brian: A lot of men and women try not to. But when there are organizations out there acquiring fans for 10 to 15 cents, and those fans purchase from them, while you have other companies spending a lot of sweat equity and employee time attempting to get fans that don't acquire from you- I think it's obvious. But it may not be obvious to people who don't see how potent and distinctive the Facebook ad platform is.
Richard Drew: It's various from AdWords…
Brian: Quite- AdWords is keyword oriented. It's demand fulfillment. If someone is ready to “buy shoes” they'll search for that and you can sell them shoes. But if a person loves to acquire a lot of shoes, you capture that person on Facebook and sell to them over and over. Facebook ads can target by interest, hobby, passion, as effectively as demographics. It's the most powerful ad platform ever.
Richard Drew: Ok, so switching gears, what kinds of errors do you see folks creating with their posts, when they already have a fan base?
Brian: Ya, with Facebook for business marketing, the worst factor you can do is sing “me me me” – as in, speak about what only you or your company care about. If you're in marketing and advertising and sales, you need to connect to what the prospect audience cares about. Why are they a fan of your page? Simply because they LIKE one thing you offer. So kindle the fire of that passion they have and occasionally mention that you have a item or service for that. You can't do calls to action as strong as in other mediums, but you can easily do more to arouse their desire for your providing.
Richard: Interesting
Brian: And you have to do that- if you want to remain visible to your fans, you have to get them to like or comment on your posts.
Richard: You mean simply because of EdgeRank?
Brian: Yes, many a lot of folks don't understand that your fans aren't going to your page that a lot. They see you in their newsfeed, or they don't, and they'll only see folks and pages they interact with, so you have to get a response from them on every post, or you're invisible.
Richard: Effectively so what can businesses do if they did it wrong- are they doomed to be invisible to their existing fan base?
Brian: No, we have a tactic for rehabilitating your EdgeRank- you go to the Facebook ad platform and purchase a sponsored post story and advertise only to your existing fans. Then men and women are seeing you once more and liking and commenting again. This assumes, of course, that you start writing a lot more engaging posts like we teach in the 201 module of FanReach.
Richard: Quite cool! Effectively, I don't want to keep you too long- can we do another interview sometime soon?
Brian: Positive, just let me know and we'll schedule yet another chat. Thanks! Oh and tell men and women to check out our no cost Facebook Training website and our new Real Estate Marketing module.
Richard: Will do, thanks!


























